I really like to send printed material to creatives, and it's always a contentious issue of choosing which imagery and what design etc etc.
As my last mailer was a very limited edition, and cost the earth, I wanted to showcase three different sets of imagery that were from commissions within the past year. I also needed a large print run so cost and design were always in mind. You can't always send all singing and all dancing material every year, and thinking and working with designers is a great way to figure things out.
Let's hope people like what is going to land on their desks over the next few weeks.